Built for the long haul
Rossi Boots was once an iconic Australian Brand. Recently purchased by the Propel Group they wanted to breathe new life into an old favourite. Together we re positioned the brand and launched back into the market, creating a path into the future, this was done in stages starting with the brand, what it stood and what it meant to the Australian people.
The Craftsmen
We started by celebrating the craftsmen and women at Rossi boots in Kilburn, South Australia. There was hundreds of years of experience between the small team. We shares their stories and there particular expertise putting the boot makers at the heart of the brand. Every boot was touched by about two hundred hands during the journey to it box.
Website
eDM’s - Ongoing targeted storytelling
Rossi Stories
Meet the makers, the doers, and the down-to-earth dreamers, who were stirred by a vision to follow their personal passions. Be inspired to walk a moment in their shoes…
An ongoing series that celebrates the craftsmen and women that wear Rossi boots around Australia.
Built for the long haul
Creative Direction
Brand Strategy
Design
Art Direction
Production