Mimco
This campaign was developed during a time when Australians couldn’t travel, and we all know how much Australians love to get away to exoctic places. So kept it local and took inspiration from our local colour, our multiculturalism, drawing on the international flavours we all love in the summer heat.
Global craftsmanship is celebrated without boarders. A global tapestry inspired by exotic patterns and bold hues. Collected treasures along the journey of her worldly adventures.
Stay near, go far. Be transported by global-inspired patterns, textures and hues-without leaving your own backyard.
A world of inspiration
Bold shapes, burst of colour and glittering details mark a return to dressing up.
Creative Direction
Art Direction
Set Design
Stores
Photography and Film