This is how we denim
Cotton On is a global fashion and lifestyle brand. It all began by selling denim from the boot of a car back in 1988. Denim is still the heart and soul of the brand. This campaign was about showing the world what denim means to us.
It’s in our roots. It’s the glue that holds our wardrobe together. And above all, it’s done our way. From our favourite fits to new pairings, there’s no ‘one’ way to denim.
Store Signage
This is how we denim
Denim is at the heart of the Cotton On brand so creating the perfect fit guide for our denim styles was key to being an authority in the denim market.
Creative Direction
Art Direction
Store Design
Photography and Films