Built for the long haul
Our task, to successfully relaunch Rossi Boots and build a meaningful connection with new and old customers. To achieve this, we focused on reshaping the brand and establishing a robust brand platform. Drawing inspiration from its authenticity, craftsmanship, and values. We phased the rollout to reintroduce Rossi Boots—a beloved Australian icon—into the market. The approach not only consolidated the brand but paved the way to connect with a new more urban based audience creating a stage for a forward-looking vision for its future.
The Craftsmen
We started by celebrating the craftsmen and women at Rossi boots in Kilburn, South Australia. There was hundreds of years of experience between the small team. We shares their stories and there particular expertise putting the boot makers at the heart of the brand. Every boot was touched by about two hundred hands during the journey to it box.
Website
eDM’s - Ongoing targeted storytelling
Rossi Stories
Meet the makers, the doers, and the down-to-earth dreamers, who were stirred by a vision to follow their personal passions. Be inspired to walk a moment in their shoes…
An ongoing series that celebrates the craftsmen and women that wear Rossi boots around Australia.
Built for the long haul
Creative Direction
Brand Strategy
Design
Art Direction
Production
Photography
Film