Denim 24/7
Denim is arguably everyone's favourite go to item. Whether its a jacket, dress, shirt, skirt or our favourite jeans, we often wear denim everyday.

Jeans represent democracy in fashion
Giorgio Armani

eDM’s
Campaign Guidelines
To help all stakeholders and business partners we created campaign guidelines to help keep all teams expression of the idea feel cohesive across all touch points.

Creative Direction
Art Direction
Set Design
Films
Digital
Store